Thursday, August 4, 2016

10:15am – 11:15am

Address industry topics through facilitated discussion in a fun, fast-faced environment. Below are the topics that will be covered, names of facilitators, and talking points for each topic.


Networking Roundtable 1: “Advocacy Tools” Facilitated by Sherry Whitworth (VoterVoice)

  • How do you provide opportunities for your more highly-engaged advocates to go beyond simply sending an occasional email to policymakers?
  • How do you measure the success of an advocacy effort?
  • How has the movement from desktop to mobile devices and the explosion of social media channels changed the way you think about your advocacy communications?
  • Has your organization explored asking advocates to comment on state or federal regulations?
  • Do you share your electronic advocacy reports with your face-to-face lobbying team before they meeting with policymakers?

Networking Roundtable 2: “How to Communicate Using Data” Facilitated by Tim Teehan (L2)

  • How does voter, consumer and modeled data help sustain and grow your membership?
  • What can you do to bridge the gap between your in house lists and third party data?
  • What role could visualization tools play in making data easier to understand and use?
  • How can your in-house list be used to target potential members, digitally?

Networking Roundtable 3: “Paid Advertising” Facilitated by Rena Shapiro (BuzzFeed)

  • What ways could you leverage search tools, such as Google and LinkedIn?
  • How do you reach target audiences on mobile, using ad networks and mobile campaigns.?
  • What are the best practices to engage across platforms?

Networking Roundtable 4: “Running a Key Contacts Program” Facilitated by Chip Felkel (Rap Index)

  • What differences are there between grassroots and Key Contacts?
  • What kind of need data do you need to be successful? Why is this info important?
  • What kind of activities should your Key Contacts perform?
  • How should your Key Contact Program interact, complement your Governmental Affairs and Grassroots Effort?
  • What is the ROI of a Key Contact Program?

Networking Roundtable 5: “Legal Challenges” Facilitated by Karen Blackistone (The Gober Group)

  • What are the grassroots lobbying implications when conducting outreach to customers and/ or users?
  • How do you target government officials with grassroots messages in a way that is consistent with your data use and privacy policies?
  • What are some of the major issues when selecting the vehicle for advocacy?

Networking Roundtable 6: “Integrated Lobbying / How Traditional Lobbying and Grassroots Work Together” Facilitated by Michael Pepe (The Fertilizer Institute)

  • Describe the relationship between lobbying and grassroots advocacy.
  • What is the advantage with a grassroots advocacy program?
  • What are some tactics to use?
  • Should a grassroots program be large or small?
  • How can these two areas work together?

Networking Roundtable 7: “Engaging State and Local Lawmakers” Facilitated by Dean Armandroff (American Medical Association)

  • How do you get access to state and local lawmakers?
  • Where does your organization have existing relationships with state and local elected officials?
  • How do you build these relationships?
  • What are some tips in creating an official advocacy program and structure?

Networking Roundtable 8: “Media Relations” Facilitated by Justin Hakes (U.S. Chamber of Commerce)

  • What sort of timeline should you be looking at?
  • What should always be the first step when developing a plan?
  • How do become a resource to the media?
  • How would success be defined?

Have feedback on this session? We’d love to hear it! Submit it here.