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Tuesday, August 1, 2017 [Pre-Summit Programming]

3:00pm-3:45pm Creating Your Own Visual Content 
4:00pm-6:00pm Media Training Session: Going on the Record 


Wednesday, August 2, 2017

8:30am – 10:00am Check-In & Pre-Summit Networking
10:00am – 11:15am

Opening Keynote Session: Setting the Scene: The New Power Map and How it Affects Content and Narratives

Mark Penn, Political Strategist, Pollster, and Author

11:15am – 11:30am Networking Break
11:30am – 12:30pm

Deep Dive Breakout 1: 

Internal Communications: Selling to Your Board

Deep Dive Breakout 2:

Feed the Content Monster

Deep Dive Breakout 3:

Context Matters: Target the Audience and the Channel 

12:30pm – 2:00pm

Lunchtime Speaker: Go Team! Lessons from a Sports Marketer

Britton Stackhouse Miller, Former Senior Director, Business Development & Innovation, Washington Nationals

2:00pm – 3:00pm

Deep Dive Breakout 1: 

Am I going to Jail? A Game Show

Deep Dive Breakout 2:

Engaging Beyond Your Membership Base

Deep Dive Breakout 3:

Messaging for Tricky, Complicated or Repetitive Issues

3:00pm – 3:15pm Networking Break
3:15pm – 4:15pm Networking Roundtable Discussions
4:15pm – 5:30pm

Keynote and Panel Discussion: Pitch Me: Make Me Care About Your Advocacy Story

Honorable Chris Shays, Former Member of the United States House of Representatives, 4th District of Connecticut

Sean Gard, Chief of Staff and Counsel, Congresswoman Gwen Moore

Lauren Burke, Journalist, NBCBLK and Managing Editor, Politic365

Brad Fitch, President and CEO, Congressional Management Foundation

5:30pm – 7:00pm Evening Cocktail Reception 
7:30pm – 9:00pm Local Annapolis Restaurant Dining


Thursday, August 3, 2017

7:30am – 9:00am Breakfast
9:00am – 10:00am

Keynote General Session: Rise of a Movement: The Spark Behind the Insurgent Trump and Bernie Campaigns

Robert Paduchik, Co-Chairman, Republican National Committee and Former Ohio State Director, Trump Presidential Campaign 2016

Melissa Byrne, National GOTV Digital Director, Bernie Sanders Presidential Campaign 2016

10:00am-10:15am Networking Break
10:15am – 11:15am Industry Topic Roundtable Discussions
11:15am – 11:30am Networking Break
11:30am – 12:30pm

Deep Dive Breakout 1: 

Measuring Success: Defining Real Benchmarks for the Advocacy Industry

Deep Dive Breakout 2:

Turning a Legislator into Your Champion

Deep Dive Breakout 3:

Targeting Content and Channels to Best Activate Each Generation

12:30pm – 2:00pm

Lunchtime Speaker: Beekeeping as a Model for Organizing Communities

Susan Brackney, Author of Plan Bee

2:00pm – 2:45pm

Demonstration Session 1:

Speechwriting Masterclass with Steve Silver 

Demonstration Session 2:

Writing Op-Eds and Letters to the Editor

Demonstration Session 3:

Intelligence Gathering and Online Media Monitoring

Demonstration Session 4:

Craft a Strategic Plan in Under 45 Minutes

2:45pm – 6:30pm Explore Annapolis 
6:30pm – 8:30pm Crab Feast Dinner


Friday, August 4, 2017

7:30am – 8:45am Breakfast
8:45am – 9:45am

General Session Keynote: Emotive Storytelling & Finding Your Narrative

Steve Silver, Manager, Executive Communications, Nissan Motor Corporation

Meagan Bond, Creative Director, The ONE Campaign

Isaac Wright, Former Executive Director, Correct the Record PAC

9:45am – 9:55am Networking Break
9:55am – 10:55am

Deep Dive Breakout 1:

Advocacy on the Cheap

Deep Dive Breakout 2:

State of the States: Localized Advocacy

Deep Dive Breakout 3: 

Data Driven Advocacy

10:55am- 11:00am Transition Break
11:00am- 12:00pm

Keynote and Closing Remarks: Rise of a Counter-movement 

Sarah Dohl, Co-Founder and Chief Communications Officer, the Indivisible Project

Noah Wall, National Campaigns Director, FreedomWorks