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Wednesday, July 31, 2019

8:30am – 9:50am Check-In & Pre-Summit Networking
9:50am – 11:15am

Opening Keynote: The Creative Curve

Allen Gannett, The Creative Curve

11:15am – 11:30am Networking Break
11:30am – 12:30pm

Deep Dive Breakout 1: 

Different Strokes for Different Folks: Targeting by Generation, Community, and Individual

Deep Dive Breakout 2:

A Movement or a Mob? How to Leverage Both

Deep Dive Breakout 3:

Four Years In: Ideas Inspired by the Buzz Advocacy Summit

12:30pm – 2:00pm

[Outside the Industry]: Lessons from an Ad Exec turned Mommy Blogger (Lunchtime Speaker)

Ilana Wiles, Mommy Shorts Blog

2:00pm – 3:00pm

Deep Dive Breakout 1: 

Constrained Creativity: Building Within the Brand and by the Rules

Deep Dive Breakout 2:

Modern Storytelling, Storybanking, and Story-Sharing

Deep Dive Breakout 3:

Trumped: When Your Agenda is Heralded or Hijacked by the President

3:00pm – 3:15pm Networking Break
3:15pm – 4:10pm Networking Roundtable Discussions
4:10pm – 4:20pm

Transition Break

4:20pm – 5:30pm

General Session: Strings Attached: A Very Different Kind of Music Lesson

Andrew Lee, Artistic Director, DC Strings Workshop

5:30pm – 7:00pm Evening Cocktail Reception
7:30pm – 9:00pm Local Annapolis Restaurant Dining

Thursday, August 1, 2019

7:30am – 9:15am Breakfast
9:00am – 10:15am

General Session: Pitch Me: Make Me Care About Your Issue

Jason Dick, Deputy Editor, CQ Roll Call

Sean Gard, Chief of Staff, Congresswoman Gwen Moore

10:15am – 10:30am Networking Break
10:30am – 11:25am Industry Topic Roundtable Discussions
11:25am – 11:30am Transition Break
11:30am – 12:30pm

Deep Dive Breakout 1: 

Managing for Success

Deep Dive Breakout 2:

Advocacy Training Reenvisioned

Deep Dive Breakout 3:

When Lightning Strikes… and Other Catastrophes

12:30pm – 1:50pm

[Outside the Industry]: Homegrown, Hometown, Homebrewed (Lunchtime Speaker)

Julie Verratti, Co-owner of Denizen Brewing and Previous Candidate for Lt. Governor for MD

1:50pm – 2:00pm

Transition Break

2:00pm – 3:00pm

Deep Dive Breakout 1:

State by State: Advancing National Change One State at a Time

Deep Dive Breakout 2:

Creative Ways to Motivate Employees to Action

Deep Dive Breakout 3:

Planning on a Budget: Work Smarter, Not Harder

3:00pm – 6:30pm Explore Annapolis 
6:30pm – 10:30pm Crab Feast Dinner

Friday, August 2, 2019

8:00am – 9:45am Breakfast
9:00am – 10:10am

General Session: Once Upon a Time: The Structure of Great Storytelling

Piper Hendricks, Professional Storyteller

10:10am- 10:20am Networking Break
10:20am- 11:05am

Demonstration Session 1:

Immersive Video

Demonstration Session 2:

Social Media: Breaking the Algorithm

Demonstration Session 3:

Podcasting Best Practices

Demonstration Session 4:

Perfecting Your Advocacy Pitch

11:05am- 11:15am Transition Break
11:15am – 12:30pm

Closing Keynote and Panel Discussion: The Future of… What will Communicating with Congress Look Like Five Years from Now?

Chris Bender, Vice President, Public Affairs Council

Vlad Eidelman, Vice President of Research, FiscalNote

Brad Fitch, President and CEO, Congressional Management Foundation

Wilsar Johnson, Director of Digital Strategy, Congressional Black Caucus

Suzanne Swink, Senior Director, Regulatory Advocacy, BP America Inc.