Thursday, August 4, 2016
10:15am – 11:15am
Address industry topics through facilitated discussion in a fun, fast-faced environment. Below are the topics that will be covered, names of facilitators, and talking points for each topic.
Networking Roundtable 1: “Advocacy Tools” Facilitated by Sherry Whitworth (VoterVoice)
- How do you provide opportunities for your more highly-engaged advocates to go beyond simply sending an occasional email to policymakers?
- How do you measure the success of an advocacy effort?
- How has the movement from desktop to mobile devices and the explosion of social media channels changed the way you think about your advocacy communications?
- Has your organization explored asking advocates to comment on state or federal regulations?
- Do you share your electronic advocacy reports with your face-to-face lobbying team before they meeting with policymakers?
Networking Roundtable 2: “How to Communicate Using Data” Facilitated by Tim Teehan (L2)
- How does voter, consumer and modeled data help sustain and grow your membership?
- What can you do to bridge the gap between your in house lists and third party data?
- What role could visualization tools play in making data easier to understand and use?
- How can your in-house list be used to target potential members, digitally?
Networking Roundtable 3: “Paid Advertising” Facilitated by Rena Shapiro (BuzzFeed)
- What ways could you leverage search tools, such as Google and LinkedIn?
- How do you reach target audiences on mobile, using ad networks and mobile campaigns.?
- What are the best practices to engage across platforms?
Networking Roundtable 4: “Running a Key Contacts Program” Facilitated by Chip Felkel (Rap Index)
- What differences are there between grassroots and Key Contacts?
- What kind of need data do you need to be successful? Why is this info important?
- What kind of activities should your Key Contacts perform?
- How should your Key Contact Program interact, complement your Governmental Affairs and Grassroots Effort?
- What is the ROI of a Key Contact Program?
Networking Roundtable 5: “Legal Challenges” Facilitated by Karen Blackistone (The Gober Group)
- What are the grassroots lobbying implications when conducting outreach to customers and/ or users?
- How do you target government officials with grassroots messages in a way that is consistent with your data use and privacy policies?
- What are some of the major issues when selecting the vehicle for advocacy?
Networking Roundtable 6: “Integrated Lobbying / How Traditional Lobbying and Grassroots Work Together” Facilitated by Michael Pepe (The Fertilizer Institute)
- Describe the relationship between lobbying and grassroots advocacy.
- What is the advantage with a grassroots advocacy program?
- What are some tactics to use?
- Should a grassroots program be large or small?
- How can these two areas work together?
Networking Roundtable 7: “Engaging State and Local Lawmakers” Facilitated by Dean Armandroff (American Medical Association)
- How do you get access to state and local lawmakers?
- Where does your organization have existing relationships with state and local elected officials?
- How do you build these relationships?
- What are some tips in creating an official advocacy program and structure?
Networking Roundtable 8: “Media Relations” Facilitated by Justin Hakes (U.S. Chamber of Commerce)
- What sort of timeline should you be looking at?
- What should always be the first step when developing a plan?
- How do become a resource to the media?
- How would success be defined?
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