Thursday, August 3, 2017

10:150am –11:15am

Address industry topics through facilitated discussion in a fun, fast-faced environment. Below are the topics that will be covered, names of facilitators, and talking points for each topic.

Networking Roundtable 1: “Data for Advocacy” Facilitated by Tim Teehan (L2 Political)

  • What do you mean by “data”?
  • Where do you find it?
  • Great, now that I have it, what do I do with it?

Networking Roundtable 2: “Innovative Ways to Take Action” Facilitated by Sherry Whitworth (VoterVoice)

  • Do you target by individuals’ past actions or platform activity?
  • How do you layer these asks?
  • What are the best practices for leveraging event participation?
  • Using advocates as proxies where your organization cannot attend.
  • Let’s talk about stereophonic results.
  • How do you hone your story and message?

Networking Roundtable 3: “Cultivating Key Contacts” Facilitated by Chip Felkel (Rap Index)

  • Where are you looking for Key Contacts?
  • What is the biggest internal challenge in building and/or managing a Key Contact program?
  • What are the most important measurements of success for a key contact program?
  • Rapid fire round: what are the best activities in which to use a key contact?
  • How much staffing time should an organization dedicate to running a key contact program?

Networking Roundtable 4: “State Laws for Advocacy” Facilitated by Elizabeth Bartz (State and Federal Communications)

  • Sex sells…but a good point not to include it in your lobbying plan.
  • Are you telling me I cannot give my best friend from kindergarten a political contribution to his campaign for state senator?
  • Who is going to know if I talk to my state rep about business back in the district?

Networking Roundtable 5: “Monitoring and Intelligence Gathering” Facilitated by Elisa Henry (Veritone)

  • There is a lot of buzz around Artificial Intelligence.
  • What does it mean?
  • What should you be aware of?
  • How can it help you?

Networking Roundtable 6: “Media Relations” Facilitated by Vanessa French (Beekeeper Group)

  • What is media relations?
  • How are you approaching journalist?
  • Are you providing news worthy stories to the media?
  • What are you defining as a success?
  • Are you proactive or reactive?

Networking Roundtable 7: “Managing Your Constituent Community” Facilitated by Lucy Caldwell (Crowdskout)

  • Do you truly know the audiences you can engage as loyal supporters, or are you going back to the same tired lists?
  • Are there untapped audiences that you think could be with you, but you have no idea how to find them?
  • How do identify audiences in your industry when your partner or member groups won’t share their lists?
  • How do you make your organization’s mission and brand a trusted source of advocacy information for audiences you haven’t met yet?

Networking Roundtable 8: “Getting the Best out of your Consultants” Facilitated by Elise Wingate (DaVita HealthCare Partners)

  • What expertise do you find most beneficial to have consultants assist you with? (creative development, strategic advice, social media management, etc.)
  • What have been your biggest challenges in working with consultants?
  • Discuss a campaign/ project you have successfully worked on with a consultant and why it was successful.
  • When looking for a new consultant/firm to work with, what resources do you use to find potential candidates?

Networking Roundtable 9: “Creating and Managing an Effective Coalition” Facilitated by Deirdre Middleton (American Optometric Association)

  • Why should we consider establishing a coalition as a strategy to achieve my goals?
  • What is the first thing we need to do to begin a coalition?
  • Who should we enlist to partner in our coalition?
  • How do we accomplish action with the coalition?
  • How do we measure success?