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Wednesday, August 3, 2016

8:30am – 10:00am Check-In & Pre-Summit Networking
10:00am – 11:15am

Opening Keynote: Storytelling for Change

Mike McCurry, Former White House Press Secretary to President Bill Clinton.

11:15am – 11:30am Networking Break
11:30am – 12:30pm

Deep Dive Breakout 1: 

Political Capital: Play the Award-Winning Advocacy Game

Deep Dive Breakout 2:

Visual Storytelling: Video and Design

Demonstration Session:

Creating an Infographic from Scratch

12:30pm – 2:00pm

Lunchtime Speaker:  Creating an Experience and Building a Community

Derek Brown, Mixologist and Co-Owner of Drink Company

2:00pm – 3:00pm

Deep Dive Breakout 1: 

Engaging and Expanding Your Advocacy Community

Deep Dive Breakout 2:

Benchmarking and Metrics: Demonstrating the Internal Value of Advocacy

Demonstration Session:

Building a Mobile Advocacy Toolkit

3:00pm – 3:15pm Networking Break
3:15pm – 4:15pm Networking Roundtable Discussions
4:15pm – 5:30pm

Keynote & Panel Discussion: New CMF Research on Interacting with Congress

Brad Fitch, President and CEO, Congressional Management Foundation

5:30pm – 7:00pm Evening Cocktail Reception 
7:00pm – 9:00pm Local Annapolis Restaurant Dining

Thursday, August 4, 2016

7:30am – 9:00am Breakfast
9:00am – 10:00am

General Session: Rise of a Movement: Harnessing ‘People Power’

Shanelle Matthews, Director of Communications, Black Lives Matter
Brendan Burns, CFO and Senior VP of Field Strategy, Autism Speaks

10:00am – 10:15am Networking Break
10:15am – 11:15am Industry Topic Roundtable Discussions
11:15am – 11:30am Networking Break
11:30am – 12:30pm

Deep Dive Breakout 1: 

Come Fly-in With Me

Deep Dive Breakout 2:

In an Ideal World…

Demonstration Session:

Produce Your Own Constituent Testimonial Videos

12:30pm – 2:00pm

Lunchtime Speaker: 

Comedy Gold: Using Humor to Convey a Message

Chris Coccia, Stand-Up Comedian, The DC Improv Comedy Club

2:00pm – 3:00pm

Deep Dive Breakout 1:

Wheel of Failure: Experts Address Common Challenges and Failures

Deep Dive Breakout 2:

Going on the Record

Demonstration Session:

Stand-Up Comedy Masterclass

3:00pm – 6:30pm Explore Annapolis 
6:30pm – 9:00pm Crab Feast Dinner

Friday, August 5, 2016

7:30am – 9:00am Breakfast
9:00am – 10:00am

General Session: Professional Storytelling

Steve Silver, Senior Speechwriter for Mayor of Chicago

10:00am – 10:15am Networking Break
10:15am – 11:15am

Deep Dive Breakout 1:

Collecting and Leveraging Stakeholder Stories

Deep Dive Breakout 2:

Producing Content for a Multiscreen Environment

Demonstration Session:

Speech Writing Masterclass

11:15am – 11:30am Networking Break
11:30am – 12:30pm

Deep Dive Breakout 1:

Managing Up: Finding a Way to get Things Done

Deep Dive Breakout 2:

Finding Allies and Preparing for Detractors